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Helping passwords better protect you

Knowing how to stay safe and secure online is important, which is why we created our Good to Know site with advice and tips for safe and savvy Internet use. Starting today, we'll also be posting regularly with privacy and security tips. We hope this information helps you understand the choices and control that you have over your online information. -Ed.

It could be your Gmail, your photos or your documents—whatever you have in your Google Account, we work hard to make sure it’s protected from would-be identity thieves, other bad guys, or any illegitimate attempts to access your information. 

But you can also help keep your information safe. Think of how upset you would be if someone else got access to your Google Account without your permission, and then take five minutes to follow the steps below and help make it more secure. Let’s start with the key to unlocking your account—your password:

1. Use a different password for each important service
Make sure you have a different password for every important online account you have. Bad guys will steal your username and password from one site, and then use them to try to log into lots of other sites where you might have an account. Even large, reputable sites sometimes have their password databases stolen. If you use the same password across many different sites, there’s a greater chance it might end up on a list of stolen passwords. And the more accounts you have that use that password, the more data you might lose if that password is stolen. 

Giving an account its own, strong password helps protect you and your information in that account. Start today by making sure your Google Account has a unique password.

2. Make your password hard to guess 
“password.” “123456.” “My name is Inigo Montoya. You killed my father. Prepare to die!” These examples are terrible passwords because everyone knows them—including potential attackers. Making your passwords longer or more complicated makes them harder to guess for both bad guys and people who know you. We know it’s hard: the average password is shorter than 8 characters, and many just contain letters. In a database of 32 million real passwords that were made public in 2009, analysis showed (PDF) only 54 percent included numbers, and only 3.7 percent had special characters like & or $.

One way to build a strong password is to think of a phrase or sentence that other people wouldn’t know and then use that to build your password. For example, for your email you could think of a personal message like “I want to get better at responding to emails quickly and concisely” and then build your password from numbers, symbols, and the first letters of each word—“iw2gb@r2eq&c”. Don’t use popular phrases or lyrics to build your password—research suggests that people gravitate to the same phrases, and you want your password to be something only you know.

Google doesn’t restrict password length, so go wild! 

3. Keep your password somewhere safe
Research shows (PDF) that worrying about remembering too many passwords is the chief reason people reuse certain passwords across multiple services. But don’t worry—if you’ve created so many passwords that it’s hard to remember them, it’s OK to make a list and write them down. Just make sure you keep your list in a safe place, where you won’t lose it and others won’t be able to find it. If you’d prefer to manage your passwords digitally, a trusted password manager might be a good option. Chrome and many web browsers have free password managers built into them, and there are many independent options as well—take a few minutes to read through reviews and see what would be best for your needs. 

4. Set a recovery option

Have you ever forgotten your password? Has one of your friends ever been locked out of their account? Setting a recovery option, like an alternate email address or a telephone number, helps give the service provider another way to contact you if you are ever locked out of your account. Having an up-to-date recovery phone or email address is the best thing you can do to make sure you can get back into your account fast if there is ever a problem.

If you haven’t set a recovery option for your Google Account, add one now. If you have, just take a second to make sure it’s up to date.

We have more tips on how to pick a good password on our Help Center, and in the video below:

Your online safety and privacy is important to you, and it’s important to us, too. We’ve made a huge amount of progress to help protect your Google Account from people who want to break into it, but for the time being, creating a unique, strong password is still an important way to protect your online accounts. Please take five minutes today to reset your important passwords using the tips above, and stay tuned for more security tips throughout the summer.

A new inbox that puts you back in control

This morning, Google announced that it's rolling out a new version of its inbox for Gmail users.
The new Gmail will compartmentalize different types of messages into five specific categories: a Primary inbox where most messages are seen, a Social tab for updates from sites like Google+ and YouTube, a Promotions tab for offers from various retailers, an Updates tab for tracking packages and checking on flights, and a Forum tab for checking on any discussions happening out in Internet land. "You simply choose which categories you want and voilà!" writes Google. Users can customize the inbox by selecting which tabs they want to see, dragging and dropping messages between each category, setting the preferences so that certain senders only appear in certain tabs, and starring messages so that they appear on the Primary tab.
Android and iOS users are also getting an update to the Gmail mobile application, though neither app has been updated in the Google Play or iTunes App Store just yet. Google writes that users will also see their Primary inbox when they open the app, with the option to navigate to other categories as needed.
With the new inbox, Google is essentially instituting Filters for those users who may have not wanted to deal with the task of organizing their inbox themselves. Filters allowed users to set specific actions for messages that arrived from a certain e-mail address or featured a predetermined word in the body text or subject line. Users could then ban the message to the trash or set an action that would archive and file it away in a specific folder created by the user.
The new design will be gradually rolled out over the coming days, with the Android and iOS applications arriving within the next few weeks. Those who aren't particularly interested in the new features can switch off the tabs and go back to classic view or choose between any of the otherinboxes that Google has made available.

Beauty Now in the Eye of the Algorithm

New image recognition technology judges photographic aesthetics.
    New technology from Xerox can sort photos not just by their content but also according to their aesthetic qualities, such as which portraits are close-in and well-lit, or which wildlife shots are least cluttered.
Still in the prototype stage, the technology could eventually help with tasks like choosing which of hundreds of digital photos taken on a family vacation should appear in a photo album. It could help stock agencies sort photos by their characteristics, and it could be deployed inside a camera to help people delete lower-quality scenes quickly, saving on storage space and hassle.
"What they show is that now you don't need a human to select images that are going to be judged beautiful," says Aude Olivia, an associate professor of brain and cognitive sciences at MIT, who also works on image recognition. "You can run the algorithm, and it will give a good estimate."
The technology—developed at the Xerox Research Center Europe in Grenoble, France—is slated for beta testing with Xerox corporate partners next year, says Craig Saunders, manager of the computer vision research group there. These partners include graphic design firms, online photo-book companies, and stock agencies, all of which might want new ways to sort and find photos.
The Xerox system learns about quality photography by studying photos that had previously been chosen for public display in online photo albums, such public ones shown on Facebook, or photos tagged as high quality on Flickr. Then it notes common characteristics of these photos.
Not surprisingly, these characteristics often correspond to what experts already understand about good photographs. The best portraits of people, for example, have indirect lighting and blurry or monochromatic backgrounds that help keep the focus on the person. Good beach photos often include silky-looking waves, a trick achieved through slow shutter speeds. And many kinds of photos are appealing because they follow the "rule of threes," with subjects divided among three zones in the photo. "We try to learn what it is about these features that makes photos 'good,'" says Saunders. (Examples and demonstrations can be found here.)

Reference: Technology Review.com